Updated with real Kenyan market data — March 2026 egg prices, electric boda economics, and zone-based delivery costs.
Wholesale Price/Tray
KSh 450
Nairobi average
Retail Price/Tray
KSh 489-679
Naivas prices
Market Size
KSh 35B
Growing 3-5% annually
Electric Boda Cost
KSh 200/day
vs KSh 700 petrol
| Item | Amount (KSh) | Notes |
|---|---|---|
| Farm Price (Kiambu) | 360-400 | Direct from verified suppliers |
| Platform Sell Price | 450-500 | Marketplace listing price |
| Platform Commission (8%) | 36-40 | Per transaction fee |
| Delivery Fee (avg) | 150-250 | Zone-based smart pricing |
| Driver Share (70%) | 105-175 | 70/30 split with platform |
| Platform Delivery Margin | 45-75 | 30% of delivery fee |
| Logistics Cost (e-boda) | 8-12 | Electric boda per tray |
| Total Platform Revenue | 73-103 | Commission + delivery margin |
💰 Gross Margin Per Tray: KSh 73-103 (~16-20% take rate)
Month 1-3
Month 4-6
Month 7-12
🚀 76% cost reduction per delivery with electric fleet
Wholesale egg price: KSh 450/tray (March 2026 Nairobi average)
Platform commission: 8% per transaction
Delivery fee: Zone-based, KSh 100-400 range
Driver split: 70% to driver, 30% to platform
Electric boda operating cost: KSh 200/day (vs KSh 700 petrol)
Fresh eggs are VAT-exempt under Kenya's First Schedule, VAT Act 2013
5 delivery zones covering all of Nairobi
Hub location: Gikomba/Marikiti market area
Supplier acquisition via Kiambu County farms
Target: 2,000 trays/day by end of Year 1
86
Registered Users
6
Verified Suppliers
11
Total Orders
KSh 124,770
Platform GMV
We're raising a seed round to scale this model across Kenya.